Case Zvidzidzo zvekuti Customer Relationship manejimendi yakakwirisa maBhizinesi
ziviso
Customer Relationship Management (CRM) inoshandura mutambo munzvimbo yemazuva ano yemakwikwi ebhizinesi. Inopa mabhizinesi masimba ekusimudza mashandiro avo uye kugadzira hukama hunogara nevatengi. Kuburikidza nesimba reCRM, masangano mazhinji akaona shanduko inoshamisa, kuwedzera kutengesa, kuwedzera kudyidzana kwevatengi, uye kusimbisa kuvimbika kwemhando. Muchinyorwa chino, isu tichaongorora mune inomanikidza nyaya zvidzidzo zvinoratidza kuti CRM yakafambisa sei kubudirira kwemabhizinesi, kuvheneka nzira yekukura kusingaenzaniswi uye kubudirira munyika yevatengi-centric.
Chii chinonzi Customer Relationship Management?
Mutengi hukama manejimendi (CRM) izano rinobatsira mabhizinesi kubata kudyidzana kwavo nevatengi mukati mehupenyu hwevatengi. Nekushandisa CRM, mabhizinesi anogona kuteedzera kudyidzana kwevatengi, kuona mikana yekuvandudza ruzivo rwevatengi, uye kuvaka hukama hwakasimba nevatengi vavo.
Nyaya yekutanga: Coca-Cola
Coca-Cola inoshandisa CRM kuteedzera zvinodiwa nevatengi uye nhoroondo yekutenga. Izvi ruzivo inobatsira Coca-Cola kunanga mishandirapamwe yayo yekushambadzira zvakanyanya uye nekupa yakasarudzika zvipo kune vatengi. Nekuda kweizvozvo, Coca-Cola yakaona kuwedzera kwekugutsikana kwevatengi uye kutengesa.
Nyaya 2 Salesforce
Salesforce iCRM Software kambani inoshandisa CRM kugadzirisa hukama hwayo hwevatengi. Salesforce yakakwanisa kushandisa CRM kuvandudza basa rayo revatengi, kuwedzera kutengesa, uye kuwedzera chikamu chayo chemusika.
Nyaya 3 Amazon
Amazon inoshandisa CRM kuteedzera nhoroondo yekutenga kwevatengi uye maitiro ekubhurawuza. Ruzivo urwu runobatsira Amazon kukurudzira zvigadzirwa kune vatengi izvo vangangove vachifarira. Nekuda kweizvozvo, Amazon yakaona kuwedzera kwekugutsikana kwevatengi uye kutengesa.
Iyi ingori mienzaniso mishoma yekuti CRM inogona kushandiswa sei kusimudzira mabhizinesi. Nekushandisa CRM, mabhizinesi anogona kuvandudza kugutsikana kwevatengi, kuwedzera kutengesa, uye kuwana mukana wemakwikwi.
Zvimwe Zvikomborero zveCRM
- Kuvandudzwa kwekuchengetedza kwevatengi: CRM inogona kubatsira mabhizinesi kuchengetedza vatengi nekuvapa ruzivo rwakanyanya rwemunhu uye rwakaita. Izvi zvinogona kutungamira kudzokorora bhizinesi uye yakanaka izwi-ye-muromo.
- Kuwedzera kutengesa: CRM inogona kubatsira mabhizinesi kuwedzera kutengesa nekuona vangangove vatengi uye nekuvapa ruzivo rwavanoda kuti vatenge. Inogona zvakare kubatsira mabhizinesi kuteedzera zviitiko zvevatengi uye kuona mikana yekutengesa kana kuyambuka-kutengesa zvigadzirwa kana masevhisi.
- Kuderedzwa kwemitengo: CRM inogona kubatsira mabhizinesi kuderedza mutengo nekuita otomatiki mabasa, senge chizvarwa chekutungamira uye rutsigiro rwevatengi. Inogonawo kubatsira mabhizinesi kuti avandudze hunyanzvi nekupa nzvimbo yepakati repository yeruzivo rwevatengi.
- Kuvandudzwa kwekuita sarudzo: CRM inogona kubatsira mabhizinesi kuita sarudzo dziri nani nezvebhizinesi ravo nekuvapa ruzivo rwemaitiro evatengi vavo uye zvavanoda. Ruzivo urwu runogona kubatsira mabhizinesi kugadzira zvigadzirwa zvitsva nemasevhisi, kuvandudza mishandirapamwe yavo yekushambadzira, uye kugovera zviwanikwa zvavo zvakanyanya
mhedziso
Customer Relationship Management (CRM) inomira inoshandura mutambo. CRM inopa mabhizinesi masimba ekusimudza mashandiro avo, kuvaka hukama hwakasimba hwevatengi, uye kutyaira kusingaenzaniswi. Kubva pakushambadzira kwakanangana neCoca-Cola kuenda kuSalesforce yakagadziridzwa sevhisi yevatengi, uye kurudziro yeAmazon yakasarudzika, CRM yakaratidza kugona kwayo kuwedzera kugutsikana kwevatengi uye kutengesa. Kupfuura iyi mienzaniso, CRM inopa mamwe mabhenefiti senge akagadziridzwa kuchengetedza vatengi, kuwedzera kutengesa, kuderedzwa kwemitengo, uye zvirinani kuita sarudzo. Nekushandisa simba reCRM, mabhizinesi anogona kubudirira munyika yevatengi-centric uye kuchengetedza mupendero wemakwikwi ekubudirira kusingaperi. Kana iwe uchitsvaga nzira dzekuvandudza bhizinesi rako, CRM inzvimbo yakanaka yekutanga. Nekutevera matipi ari muchinyorwa chino, unogona kutanga kushandisa CRM kusimudza bhizinesi rako uye kuzadzisa zvinangwa zvako.
